According to the Fourth Quarter 2008 PADI eLearning Exit Survey, having a highly visible PADI eLearning link on your website - both on the homepage and course pages - is the top way customers find your dive centre. But, if you don’t yet have the link in an eye-catching place, it’s not too late.
I first found out about this online course from:
Dive Centre / Resort Website 23.3%
Friend / Family Member 22.4%
Dive Centre/ Resort Staff 19.5%
padi.com 19.5%
Internet Search 11.0%
Other 3.8%
Source: Fourth Quarter 2008 PADI eLearning Exit Survey
How to Put the PADI eLearning Link on Your Website?
Go to the PADI Pros' Site at http://www.padimembers.com/, scroll down to the eLearning section (on the left side) and click on the Step 1: Add PADI eLearning Links to Your Website link.
With exit surveys showing that 94 percent of participants would recommend the PADI Open Water Diver Course Online to their friends, this PADI program is an obviously popular and effective way to get new divers.
But, PADI eLearning isn't just about acquiring new divers - it's a significant retention tool as well. The same exit surveys also show that more than 93 percent of PADI eLearners would continue their dive education online. That means you can retain divers by taking advantage of the PADI Advanced Open Water Diver Course Online.
Even more online retention opportunities are on the way - including Enriched Air Diver Online.
By: Terry Johnson, RM Egypt & Eastern Europe.
