PADI Delivers Business of Diving Training Directly to Retailers
New webcasts make it easy for retailers to continue their business education.
Rancho Santa Margarita, CA – 29 October 2009 -- PADI Americas will launch the first in a series of nine new Business of Diving program webcasts shortly after DEMA Show 2009.
Available exclusively to PADI International Resort and Retailer Associations (IRRA) Members, these programs - which will continue into the first quarter of 2010 - are designed to maximize business knowledge while respecting the time and costs involved in attending a traditional business seminar.
“The membership is understandably focused on their businesses right now," says Bob Coleman, Vice President of Sales and the International Resort and Retailer Associations for PADI Americas. "They don’t have time to sit through days of seminars or the need to spend precious capital on travel, meals and accommodations to receive quality business training.
Plus, in the past, this training was limited to only the owner or manager because someone had to stay home and mind the store. Now, it’s convenient and accessible for all.”
Once online, renewed IRRA Members can access the one-hour webcasts via the PADI Pros' Site free of charge. Plus, members who have viewed a webcast will be invited to attend a follow-up, PADI-moderated web conference along with other like-minded IRRA Members.
“Over the years, participant surveys following Business of Diving programs have indicated that interaction with other PADI Members is one of the most important parts of the program,” said Jeff Nadler, International Resort and Retailer Associations Manager at PADI Americas. “The follow-up programs built into the new webcast structure are fantastic because members can interact with each other to develop new ideas and ways to implement them.
This is all based on the training they receive and something they can do without leaving their businesses.
Even better, they can also include their instructional and sales staff, so the information isn't limited to just one person.”
New webcasts make it easy for retailers to continue their business education.
Rancho Santa Margarita, CA – 29 October 2009 -- PADI Americas will launch the first in a series of nine new Business of Diving program webcasts shortly after DEMA Show 2009.
Available exclusively to PADI International Resort and Retailer Associations (IRRA) Members, these programs - which will continue into the first quarter of 2010 - are designed to maximize business knowledge while respecting the time and costs involved in attending a traditional business seminar.
“The membership is understandably focused on their businesses right now," says Bob Coleman, Vice President of Sales and the International Resort and Retailer Associations for PADI Americas. "They don’t have time to sit through days of seminars or the need to spend precious capital on travel, meals and accommodations to receive quality business training.
Plus, in the past, this training was limited to only the owner or manager because someone had to stay home and mind the store. Now, it’s convenient and accessible for all.”
Once online, renewed IRRA Members can access the one-hour webcasts via the PADI Pros' Site free of charge. Plus, members who have viewed a webcast will be invited to attend a follow-up, PADI-moderated web conference along with other like-minded IRRA Members.
“Over the years, participant surveys following Business of Diving programs have indicated that interaction with other PADI Members is one of the most important parts of the program,” said Jeff Nadler, International Resort and Retailer Associations Manager at PADI Americas. “The follow-up programs built into the new webcast structure are fantastic because members can interact with each other to develop new ideas and ways to implement them.
This is all based on the training they receive and something they can do without leaving their businesses.
Even better, they can also include their instructional and sales staff, so the information isn't limited to just one person.”
Initial series topics includes:
Building Your Business (Business and Marketing Plans)
Business of Instructor Development
PADI eLearning®
The Internet and eCommerce
Managing Your Business (Core Management Principles)
Point of Sales Systems (EVE)
Sales 101
Sales 102
PADI Survival Training
These programs will be available online; PADI Regional Managers will also be conducting prescriptive in-store programs upon request.
Others promise … PADI delivers.
