Background:
Since 2005 PADI Nordic recognize a few certain PADI dive centers or/and members with”Excellent achievements award”.
To achieve this prestigious award all of the Dive centers and PADI members did something extra or exceptional, in or for the Nordic diving industry.
For more information, contact:
Mikael Mox Moberg, Regional Manager PADI Nordic.
mox.moberg@padi.se

2010 Awards are given to:Denmark.
PADI Dive Center.
Diving 2000
Always innovative, with new and progressive ways to satisfy their customers in a professional manner.
N.O.W Dive
Have in a short time established them self as a premium Dive Center with a broad range of courses and activities.

Individual Member.
Olav Bro, PADI IDC Staff Instructor # 503533.
A good example on how to build and grow your own diving business.

Norway
Dykkerhuset
Have in a short time established them self as a preferred Dive center in the area.
Pro Dykk
A very well established and managed Dive Center with a broad range of courses and activities.

Sweden
Fantasea Diving
A good example on how determination and focus can do for the increase of divers and diving activities.

Individual member
Fredrik Lövstad-Waldegren, PADI Course Director #73185
A large commitment and determination to grow the leadership market in the Nordic area.
Everything is possible.

Finland
Aqua World
A fantastic growth during 2010, an inspiration for many of us.

Tamperen Sukelluskeskus
A good example on how determination and enthusiastic Staff can do for the increase of results.

Individual members.
Eero Heiniö MSDT 72252
Heidi Heiniö OWSI 72018
Susanna Jyrkänvaara DM 76214
Jarmo Mailasalo MSDT 75264
Petteri Nyström CD 73995
Vesa korkeamäki MSDT 75354
And their families:
Jenna Heiniö
Jansku Mailasalo
Mapi Mailasalo
Elina Mailasalo
Mari Mailasalo
Roope Manninen
Iina Korkeamäki

For the hard work, and commitment during many years in making the Dive Show in Helsinki a success.

Did you know that 80 percent of Discover Scuba Divers intend on becoming certified, but only seven percent ever actually do?

PADI Scuba Connect™, a new worldwide program, is connecting Discover Scuba Diving participants with their local PADI Dive Centres to assist PADI Resorts and Retailers in converting these one-time participants into active customers.


All PADI Resort and Retail Members have the opportunity to earn $60 US per person by registering your Discover Scuba Divers and encouraging them to become certified. In addition, similar to a traditional open water diver referral, PADI Scuba Connect will act as a reverse referral by encouraging resort Discover Scuba Diving participants to affiliate with a local dive centre once they’re home to complete their inwater training.

How does PADI Scuba Connect work?

1. Your customers complete the Discover Scuba Diving experience
2. Register them using the current Discover Scuba Diving registration system
3. Give them a pre-printed card (click here, to download the artwork) or contact your PADI Regional Manager for some sample copies , with:

1. Your PADI Dive Centre or Resort name
2. A customised promo code – which is the same as your dive centre or resort number
3. The promotional website
4. Encourage them to register for the PADI Open Water Diver Course Online using your customised promotional code.
5. When they register for the PADI Open Water Diver Course Online program, you receive $60 US from your PADI Office.
6. If they took their Discover Scuba Diving experience at a resort location, they will be treated as a reverse referral and prompted to affiliate and communicate with a local dive centre during their registration process to:

1. Purchase equipment
2. Purchase an Enhancement-Pak or a Crew-Pak
3. Complete their confined and open water dives

How do you benefit?

Here’s one example:

A couple takes a Discover Scuba Diving experience. The instructor registers them online through the PADI Discover Scuba Diving Registration system and encourages them to continue diving by taking the PADI Open Water Diver Course Online. They are not ready to register for the PADI Open Water Diver course that day, but want to continue diving at a later date. Their instructor provides them with a PADI Scuba Connect card and advises them to log on to the PADI Scuba Connect website as listed on the card when they get home.

The couple signs up for the PADI Open Water Diver Course Online using the promo code from their PADI Scuba Connect card. The dive centre or resort that initiated the conversion from Discover Scuba Diving to PADI Open Water Diver now earns $120 US ($60 US per person) just for registering the couple as Discover Scuba Diving participants and encouraging the couple to sign up with PADI eLearning. At the current rate of exchange this would be approximately £74.

Who benefits if the Discover Scuba Diving experience happened on holiday at a resort?

Both the PADI Resort and Retailer. If the couple took their Discover Scuba Diving experience with a PADI Resort they are treated as reverse referrals. When they register for the PADI Open Water Diver Course Online, they are prompted to affiliate with a local dive centre so they can complete their confined and open water dives, as well as purchase equipment.


In this case, the local retailer receives two new customers and the resort receives a financial incentive ($120 US) for converting these Discover Scuba Diving participants to open water divers through PADI Scuba Connect.

You can also do it the other way, if you are not successful in selling a full OWD cours or a Referral, or the customer is fully determinated to take the course somewhere ells, you can use this as a PADI DC in Nordic to provide the customer with eLearning. This will establish a positive realtion between you and the customer for the future.


Produce your own Scuba Connect Cards with your centres details and reap the rewards.

By using the attached artwork you can now add your centres details to the Scuba Connect cards and either print them off yourself or take them to a local printer for mass production.

The Scuba Connect Card Artwork can be downloaded directly here, (we used 210gsm card with 10 images per page, perforated at the edges) you can customise and print as many of these as you need to supply to your Discover Scuba Diving Participants today, before they head home to continue their diving.

Once registered you will receive an email confirming your registration
with information you need to join the Webinar.

Join EVE users from around the world to learn and transfer knowledge on PADI’s Marketing Management Software for the Business of Diving.

Register for a session now by clicking a date below:



Wed, Mar 16, 2011 1:00 PM – 2:00 PM GMT https://www1.gotomeeting.com/register/743822344

Wed, Apr 20, 2011 1:00 PM – 2:00 PM BST https://www1.gotomeeting.com/register/989082513

Wed, May 18, 2011 1:00 PM – 2:00 PM BST https://www1.gotomeeting.com/register/354621592

Wed, Jun 15, 2011 1:00 PM – 2:00 PM BST https://www1.gotomeeting.com/register/741128568

Wed, Jul 20, 2011 1:00 PM – 2:00 PM BST https://www1.gotomeeting.com/register/389449656

Wed, Aug 17, 2011 1:00 PM – 2:00 PM BST https://www1.gotomeeting.com/register/149620184

Wed, Sep 21, 2011 1:00 PM – 2:00 PM BST https://www1.gotomeeting.com/register/896183824

Wed, Oct 19, 2011 1:00 PM – 2:00 PM BST https://www1.gotomeeting.com/register/143148369

Wed, Nov 16, 2011 1:00 PM – 2:00 PM GMT https://www1.gotomeeting.com/register/415866440

Wed, Dec 21, 2011 1:00 PM – 2:00 PM GMT https://www1.gotomeeting.com/register/299292584

Time is measured from a point in London and so all time zones are relative to Greenwich Mean Time (GMT).
In the Summer, Britain switches to BST which is GMT+1.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer

The Underwater Yahtzee World Record

31st January 2011, a dive store, Dykterminalen, in Helsingborg, Sweden set a new world record with a game of yahtzee!
However, this was not your average game of yathzee, they were playing the game underwater with adult sand tiger sharks, nurse sharks and a guitar shark as well!
The team set the world record by diving with the sharks for 4 hours and 2 minutes and completing a total of 15 games of yahtzee! The team also worked hard to collect over 1000 signatures for the Give Sharks a Fighting Chance campaign.
The aim of the world record challenge was to raise awareness of Project AWARE's Give Sharks a Fighting Chance campaign in Sweden. The team spent time talking with the visitors of Kolmårdens Tropicarium, the aquarium where the event took place, to make them aware of the need to protect our oceans and in particular, the sharks.
This world record was completed by Lelle Toth, Annelie Lövgren, and Mikaela Sjölin and was covered by top Swedish news channels and large Swedish newspapers, including SVT, Sweden’s biggest TV programme!
Congratulations Dyketerminalen and thank you for your support!
Have you signed the petition to give sharks a fighting chance? Click this link to add your name to the petition: www.projectaware.org/givesharksachance.

New iPhone and Android App Puts PADI Dive Centers and Resorts on the Map

PADI launches industry’s first mobile application for iPhone and Android to locate dive shops worldwide.
Rancho Santa Margarita, CA – 9 February 2011 – PADI Dive Centers and Resorts have arrived on the popular app scene with the launch of the new PADI App for the Apple iPhone and Android smartphones. Going scuba diving has never been easier as the app helps users find their closest PADI Dive Center or Resort to fulfill all of their dive needs.
The PADI App lets users search for PADI Dive Centers or Resorts worldwide by entering the city and state (if applicable) or postal code. There’s also a convenient “current location” feature where users can quickly find the closest PADI facility. Search results appear as pins on a map or a list of dive centers and resorts. When users click on one of the search results, the contact information and PADI membership level for the facility appears. Enhanced listings also show additional details, including business hours, courses offered, available equipment lines and more.
“Consumers use smartphones to quickly and conveniently find what they need -- and the dive industry has to meet them there,” says PADI Vice President of Marketing and Communications Kristin Valette. “According to Gartner research, the iPhone and Android models account for approximately 42 percent of global smartphone sales to end users. The PADI App connects this mobile market with PADI Dive Centers and Resorts - making it easy for them to go scuba diving anywhere in the world.”
Online media outlets have already discovered the PADI App and so will hundreds of millions of smartphone users around the globe. Stay tuned for more features coming to the PADI App in the future.
The PADI App is yet another PADI Retailer and Resort Associations member benefit connecting members with more customers. Download the PADI App from www.padi.com/mobile-apps. For more information on joining the PADI Retailer and Resort Associations, email Nick Jenny or call 800 729 7234 (US and Canada) or +1 949 858 7234, ext. 2238.