Did you know that 80 percent of Discover Scuba Divers intend on becoming certified, but only seven percent ever actually do?
PADI Scuba Connect™, a new worldwide program, is connecting Discover Scuba Diving participants with their local PADI Dive Centres to assist PADI Resorts and Retailers in converting these one-time participants into active customers.
All PADI Resort and Retail Members have the opportunity to earn $60 US per person by registering your Discover Scuba Divers and encouraging them to become certified. In addition, similar to a traditional open water diver referral, PADI Scuba Connect will act as a reverse referral by encouraging resort Discover Scuba Diving participants to affiliate with a local dive centre once they’re home to complete their inwater training.
How does PADI Scuba Connect work?
1. Your customers complete the Discover Scuba Diving experience
2. Register them using the current Discover Scuba Diving registration system
3. Give them a pre-printed card (click here, to download the artwork) or contact your PADI Regional Manager for some sample copies , with:
1. Your PADI Dive Centre or Resort name
2. A customised promo code – which is the same as your dive centre or resort number
3. The promotional website
4. Encourage them to register for the PADI Open Water Diver Course Online using your customised promotional code.
5. When they register for the PADI Open Water Diver Course Online program, you receive $60 US from your PADI Office.
6. If they took their Discover Scuba Diving experience at a resort location, they will be treated as a reverse referral and prompted to affiliate and communicate with a local dive centre during their registration process to:
1. Purchase equipment
2. Purchase an Enhancement-Pak or a Crew-Pak
3. Complete their confined and open water dives
How do you benefit?
Here’s one example:
A couple takes a Discover Scuba Diving experience. The instructor registers them online through the PADI Discover Scuba Diving Registration system and encourages them to continue diving by taking the PADI Open Water Diver Course Online. They are not ready to register for the PADI Open Water Diver course that day, but want to continue diving at a later date. Their instructor provides them with a PADI Scuba Connect card and advises them to log on to the PADI Scuba Connect website as listed on the card when they get home.
The couple signs up for the PADI Open Water Diver Course Online using the promo code from their PADI Scuba Connect card. The dive centre or resort that initiated the conversion from Discover Scuba Diving to PADI Open Water Diver now earns $120 US ($60 US per person) just for registering the couple as Discover Scuba Diving participants and encouraging the couple to sign up with PADI eLearning. At the current rate of exchange this would be approximately £74.
Who benefits if the Discover Scuba Diving experience happened on holiday at a resort?
Both the PADI Resort and Retailer. If the couple took their Discover Scuba Diving experience with a PADI Resort they are treated as reverse referrals. When they register for the PADI Open Water Diver Course Online, they are prompted to affiliate with a local dive centre so they can complete their confined and open water dives, as well as purchase equipment.
In this case, the local retailer receives two new customers and the resort receives a financial incentive ($120 US) for converting these Discover Scuba Diving participants to open water divers through PADI Scuba Connect.
You can also do it the other way, if you are not successful in selling a full OWD cours or a Referral, or the customer is fully determinated to take the course somewhere ells, you can use this as a PADI DC in Nordic to provide the customer with eLearning. This will establish a positive realtion between you and the customer for the future.
Produce your own Scuba Connect Cards with your centres details and reap the rewards.
By using the attached artwork you can now add your centres details to the Scuba Connect cards and either print them off yourself or take them to a local printer for mass production.
The Scuba Connect Card Artwork can be downloaded directly here, (we used 210gsm card with 10 images per page, perforated at the edges) you can customise and print as many of these as you need to supply to your Discover Scuba Diving Participants today, before they head home to continue their diving.
