Attract new divers? Know what you sell.

What are we selling?

According to many in the business we sell: Experience and a life style.

This short film clip is a very good example on one way to to sell the experience and life style of this particular PADI Dive Centre.

Enjoy, remember your last dive and dream of your next .

I will get back soon with an explanation on how to sort out:
What we sell?
What we package?
What we deliver

film clip is courtesy by: Oxygene Lysekil, sweden.
www.oxygenediving.com

Increase your business

PADI Delivers Business of Diving Training Directly to Retailers

New webcasts make it easy for retailers to continue their business education.
Rancho Santa Margarita, CA – 29 October 2009 -- PADI Americas will launch the first in a series of nine new Business of Diving program webcasts shortly after DEMA Show 2009.

Available exclusively to PADI International Resort and Retailer Associations (IRRA) Members, these programs - which will continue into the first quarter of 2010 - are designed to maximize business knowledge while respecting the time and costs involved in attending a traditional business seminar.


“The membership is understandably focused on their businesses right now," says Bob Coleman, Vice President of Sales and the International Resort and Retailer Associations for PADI Americas. "They don’t have time to sit through days of seminars or the need to spend precious capital on travel, meals and accommodations to receive quality business training.

Plus, in the past, this training was limited to only the owner or manager because someone had to stay home and mind the store. Now, it’s convenient and accessible for all.”


Once online, renewed IRRA Members can access the one-hour webcasts via the PADI Pros' Site free of charge. Plus, members who have viewed a webcast will be invited to attend a follow-up, PADI-moderated web conference along with other like-minded IRRA Members.


“Over the years, participant surveys following Business of Diving programs have indicated that interaction with other PADI Members is one of the most important parts of the program,” said Jeff Nadler, International Resort and Retailer Associations Manager at PADI Americas. “The follow-up programs built into the new webcast structure are fantastic because members can interact with each other to develop new ideas and ways to implement them.

This is all based on the training they receive and something they can do without leaving their businesses.

Even better, they can also include their instructional and sales staff, so the information isn't limited to just one person.”

Initial series topics includes:
Building Your Business (Business and Marketing Plans)
Business of Instructor Development
PADI eLearning®
The Internet and eCommerce
Managing Your Business (Core Management Principles)
Point of Sales Systems (EVE)
Sales 101
Sales 102
PADI Survival Training

These programs will be available online; PADI Regional Managers will also be conducting prescriptive in-store programs upon request.

Others promise … PADI delivers.

Diversnight 2009

December 3. , 20:09 local time

Not only divers of the Nordic countries are participating this year. Several more countries seem to be interested; Denmark, Estonia, Egypt, Finland, Iceland, Norway, Sweden, Svalbard and the Faeroe Islands have confirmed their participation.

This years dive will be the fifth annual Diversnight arrangement we arrange, and the number of participating divers grows bigger every year.

2005. 351 divers in Norway.
2006. 889 divers in Denmark, Norway and Sweden.
2007. 1859 divers in Denmark, Estonia, Finland, Iceland, Norway, Sweden and also Svalbard.
2008. 2183 divers in Denmark, Estonia, Finland, Iceland, Norway, Sweden, Egypt, Indonesia, France, Spain, Faeroe Islands and also Belgium

2009 We are going for a new record!!! Look here for dive locations
Diversnight is a social event, well known for its excellent cakes and great prizes among its participants. Diversnight is to be a free-of-charge gathering and is made possible thanks to voluntary work and helpful sponsors.

Click HERE if you would like more information.

The main purpose of the Diversnight arrangement is that we accomplish something together above the level of clubs and boarders. We get the opportunity to show the world what a great hobby we have, and maybe recruit more divers. Not only to the sport itself, but to year-round diving even if it might be a little dark and chilly.

More info on: www.diversnight.com

Connecting DSD to Local PADI Dive Centres

CUSTOMISE, PRODUCE, DELIVER, PROFIT

Produce your own Scuba Connect Cards with your centres details and reap the rewards.

By using the attached artwork you can now add your centres details to the Scuba Connect cards and either print them off yourself or take them to a local printer for mass production.

Read about the benefits of Scuba Connect for your business below………Did you know that 80 percent of Discover Scuba Divers intend on becoming certified, but only seven percent ever actually do?

PADI Scuba Connect™, a new worldwide program, is connecting Discover Scuba Diving participants with their local PADI Dive Centres to assist PADI Resorts and Retailers in converting these one-time participants into active customers.

All PADI Resort and Retail Members have the opportunity to earn $60 US per person by registering your Discover Scuba Divers and encouraging them to become certified.

In addition, similar to a traditional open water diver referral, PADI Scuba Connect will act as a reverse referral by encouraging resort Discover Scuba Diving participants to affiliate with a local dive centre once they're home to complete their inwater training.

1. How does PADI Scuba Connect work?
   Your customers complete the Discover Scuba Diving experience


2. Register them using the current Discover Scuba Diving registration system


3. Give them a customised Scuba Connect card with;
   Your PADI Dive Centre or Resort name
   A customised promo code – which is the same as your dive centre or resort number
   The promotional website


4. Encourage them to register for the PADI Open Water Diver Course Online using your customised promotional code.
   When they register for the PADI Open Water Diver Course Online program, you receive $60 US from your PADI Office.

If they took their Discover Scuba Diving experience at a resort location, they will be treated as a reverse referral and prompted to affiliate and communicate with a local dive centre during their registration process to:
Purchase equipment
Purchase an Enhancement-Pak or a Crew-Pak
Complete their confined and open water dives
Scuba Connect FAQ

How do you benefit? Here's one example:
A couple takes a Discover Scuba Diving experience. The instructor registers them online through the PADI Discover Scuba Diving Registration system and encourages them to continue diving by taking the PADI Open Water Diver Course Online.

They are not ready to register for the PADI Open Water Diver course that day, but want to continue diving at a later date.

Their instructor provides them with a PADI Scuba Connect card and advises them to log on to the PADI Scuba Connect website as listed on the card when they get home.

The couple signs up for the PADI Open Water Diver Course Online using the promo code from their PADI Scuba Connect card. The dive centre or resort that initiated the conversion from Discover Scuba Diving to PADI Open Water Diver now earns $120 US ($60 US per person) just for registering the couple as Discover Scuba Diving participants and encouraging the couple to sign up with PADI eLearning.

Who benefits if the Discover Scuba Diving experience happened on holiday at a resort?

Both the PADI Resort and Retailer. If the couple took their Discover Scuba Diving experience with a PADI Resort they are treated as reverse referrals.

When they register for the PADI Open Water Diver Course Online, they are prompted to affiliate with a local dive centre so they can complete their confined and open water dives, as well as purchase equipment.In this case, the local retailer receives two new customers and the resort receives a financial incentive ($120 US) for converting these Discover Scuba Diving participants to open water divers through PADI Scuba Connect.

The Scuba Connect Card Artwork can be downloaded directly here, you can customise and print as many of these as you need to supply to your Discover Scuba Diving Participants today, before they head home to continue their diving.

For more information, contact PADI Nordic

New Tech Rec Instructor products

Due to the changes in the Tec Rec programme the instructor-level products have been revised.Any student-level materials you may have on-hand are still current.

NEW ITEMS
Tec Diver Course Instructor Guide
(includes newly-revised instructor guide and instructor appendix CD-ROM)
- replaces Tec Deep Inst.

Guide Tec 40-45-50 Instructor Slates Set
Newly-revised 19 slate set, coil-bound and printed on "wet notes."
- replaces Tec Deep Inst.

Cue Cards Tec Diver Course Lesson Guides CD-ROM

- replaces Tec Deep Lesson Guides

Tec Trimix Instructor Guide
(includes instructor guide and tec trimix 65 addendum)
If you already own the Tec Trimix Instructor Guide, please contact PADI Training regarding the revisions:
EXAMS
Tec 40 student exam
Tec 45 student exam
Tec 50 student exam
Blank answer sheets and answer keys are in the Tec Diver Instructor Guide and will be available soon on the PADI Pros site.
Instructor-level exams have changed. If you are a TecRec Instructor Trainer (course director) please call PADI training for details.

UN-CHANGED ITEMS
None of the student materials have changed for any of the courses. In other words, whatever student materials you have in stock are current.
No changes to the Equipment Set-Up DVD.
Gas Blender
None of the Gas Blender materials have changed. We put the instructor guide in a new binder so it would match the other guides, but that's it.
Tec Trimix
There have been a few changes to the Tec Trimix instructor guide. Please contact PADI Training for details.
Students use the Tec Trimix student exam for "Tec 65."
Instructors continue to use the same Trimix Lesson Guides.
Watch this space and other PADI communications for avalability dates for these products.

Interested in DSAT Tech Rec?

Checkout: http://tecrec.wordpress.com

Effective use of your students PADI wall certificates

Some useful suggestions from Peter Driessel, PADI Regional Manager, Africa & Middle East .

Many successful PADI dive centres hold a certification evening on their premises or in a local restaurant where they award their new divers with a PADI certificate of the various courses they have completed.

We know that this has always been positive as students from various courses get to mingle and promote the course that they have just completed to other attendees; we also know that invited non diving family members and friends are often turned onto the idea of scuba diving.

With all this said, have you ever given any consideration to the certificate presentation?During many of these evenings that I have attended I've seen dive centres give out both framed and non framed certificates. This got me thinking, how you can build a framed certificate that a diver would be proud to hang on the wall of their office or within their home.

My solution was to include the certificate, course title, for example, Open Water Class of 2009 and a photograph with all the names of the recently qualified divers.

Having a certificate like this will immediately add the professionalism to your course that our products and materials already portray.

Recently during the Dive Show in Johannesburg I hung several of these certificates on the Kewe Sales/PADI stand and was amazed at how many non divers said that they wanted to do the course with us as we looked so professional with our certificates!

In my opinion the most important factor in the presentation is that, you can be sure that the receiving diver will hang their certificate thereby creating interest for all that look at it.

Do you want new divers?

Read here to see how close your intro dive is to an ISO approved programme and find out how to become a leader in your market Follow these simplified DSD guidelines and reap the rewards Missing a trick? Do you have enough Open Water Divers?

Our most successful centres at diver acquisition are those that have a proactive Discover Scuba Diving (DSD) programme, targeted at securing entry level divers.

Thought it was too difficult to run the operation and market the centre at the same time?

Time to give it a go!Discover Scuba Diving made easy DSD’s can be conducted in a Pool, Confined Open Water and Open Water.

The aim is to give the participant an experience they will not forget and hopefully encourage them to complete a PADI entry level course.

Review the DSD Instructor Guide in the PADI Instructor Manual for further detailed information if required.DSD in a pool or confined open water.

Are you a Divemaster holding the DSD Leader rating, an Assistant Instructor or above?

If so, you can do this.

DSD participants complete and sign the PADI Discover Scuba Diving Brochure
Have participants complete and sign the Discover Scuba Diving Knowledge and Safety Review.
Conduct briefing
Help new divers put on and adjust their scuba equipment.
Skill performance requirements are conducted in shallow water before moving to water too deep in which to stand.

You may not engage in any other activities, such as taking photographs or video, while supervising participants
Demonstrate and have students master Inflation and deflation of a BCD at the surface
Directly supervise new divers as they breathe underwater and swim around in shallow water. When comfortable, take them on tours in deeper water as appropriate.

Debrief divers
Promote your PADI Scuba Diver, PADI Open Water Diver Programme or Scuba Connect Programme
Register your DSD participants online In a nutshell! – Conduct a PADI DSD any time a customer wants to experience diving in a pool or confined body of water.

The only required inwater skill relates to BCD use on the surface. There is no maximum or minimum time requirement; this is left to you.

After the poolsession it is important you ask the participant about continuing to the OWD course imediatly:

Have OWD Crew packs available, "start to day".

Have a schedule about the next course start.

PADI eLearning could work for many students, make sure you have the link on your web page.

Help your participants to sign on to the OWD Course, make it easy and fun!

A DSD experience is the most successful programme to generate new customers, especially if the centres are using freshly certified divers to share their experience at the end of the DSD. It’s within PADI standards to have a PADI Open Water or Advanced Open Water Diver helping with the logistics of organizing equipment and other materials used in the programme, motivation and registration at the end of the DSD experience. (They can’t supervise, be used as a certified assistant or in any way conduct the experience or any of its elements.)

The registration ratio is very often close to 80% if the emphasis is well positioned (end of the programme).
A closer analysis of German Dive Centres in 2006 has confirmed that the DSD is crucial for the good health of a business.

Centres who conducted the DSD experience and actively promoted the Open Water Diver course during the experience found a significant uplift in their business.