Wednesday 4 May 2011

Come to the Next PADI EMEA Meeting


As you may be aware from previous correspondence, the PADI organization is constructing a new regional headquarters to be known as PADI EMEA (Europe, Middle East and Africa). The new regional headquarters will consist of the territories currently serviced by PADI International Ltd., PADI Europe and PADI Nordic.

The primary headquarters of PADI EMEA will be located in Bristol, UK, with another major office in Hettlingen, Switzerland. The present office in Goteborg will continue to operate until the end of 2011, then most of the departmental business will shift to the centralized PADI EMEA entity. However, several of the best known staff from PADI Nordic will then be employed by PADI EMEA and will continue to be based in the Nordic region. These include, Trond Skaare, Hans “Olle” Olsson, Immi Wallin and Mikael “Mox” Moberg. These individuals will be able to interface with PADI members in the Nordic region as they have in the past, and their ongoing input into the PADI organization will ensure that the needs of our members in those countries are considered and planned for into the future. Between them they also have a good range of languages key to the region.

In 2012 the present PADI Nordic membership will be serviced by the largest PADI Regional Headquarters in the world with more than 2,500 retail and resort members,
and 57,500 individual members certifying more than 380,000 divers annually.

The regional headquarters will support a diverse range of languages and cultures.

To answer any questions you may have regarding being a part of PADI EMEA we will be conducting a series of Member Seminars in Denmark, Norway, Finland and Sweden. Attending these seminars together with senior staff from PADI Nordic will be Douglas Nash Vice President, Sales & Marketing PADI International Ltd., and Jean-Claude Monachon Executive Director, Market Development, PADI Europe.

For a list of seminar dates, times and venues please consult the list below.

23. May Denmark København Hotel Skt: Petri, Krystalgade 22 19.00

24. May Danmark Odense First Hotell Grand, Jerbanegade 18 19.00

25. May Finland Helsinki Scandic Marina Congress Center, Press Room, 1st Floor. Address: Katajanokanlaituri 6, 00160 Helsinki. 19.00

Tuesday 3 May 2011

Summary of the New PADI Rebreather Courses


PADI recreational rebreather courses will cover semi-closed (SCR) and closed-circuit rebreathers (CCR) which are fully electronically controlled, known as eSCR and eCCR.

Third party testing for all units will be required. There will also be a list of features rebreathers should have for recreational diving (and a different list for the Tec courses) and manufacturers will need to ensure their units have these before applying for them to be used during PADI Rebreather Courses.



Rebreathers that meet the requirements for PADI recreational rebreather courses will be called Type R Rebreathers. These could be eSCRs, eCCRs or hybrids of both.

The courses will be generic but due to differences between rebreathers the qualifications will be unit specific. Divers and instructors will use manufacturer user manuals in addition to PADI materials to cover both information that applies to all rebreathers and that which applies to the specific unit being taught.

Diver Courses

PADI Rebreather Diver
•Aimed at qualified entry level divers and above who have some open circuit scuba diving experience.
•Teach divers to use Type R rebreathers to a maximum of 18m/60 feet depth within no-decompression limits.
•Responses to problems will be simple. In most cases this means switching the mouthpiece to open circuit mode and ascending.

PADI Advanced Rebreather Diver
•With a pre-requisite of PADI Rebreather Diver (on the same Type R rebreather) this course expands on the basic knowledge they have already learned to teach divers to carry a bailout cylinder and dive to 30m/100 feet max (40m/130 feet max with PADI Deep Diver).
•Responses to problems will be very similar – bailout to open circuit – the main difference is that they will have a bailout cylinder to enable them to bailout from greater depth.

PADI Rebreather Qualifier program
• Divers wishing to cross-over to another Type R rebreather will need to do the Rebreather Qualifier program which covers unit specific skills and knowledge.
•Additional modules for divers with PADI Advanced Rebreather Diver.
•Divers will be certified at their current level on the new unit.

PADI Rebreather Refresher
•Similar to a Scuba Review this program refreshes rebreather divers’ skills if they have not dived on a rebreather for a while.

Instructor level

PADI Rebreather Instructor – will be able to teach all recreational rebreather diver programs on the specific unit(s) they have qualified on.
• There will be no direct applications for this rating.
•Candidates will need to be qualified rebreather divers with experience on the specific unit. Experience will probably need to be in excess of 50 hours, however precise requirements are still to be confirmed.
•Candidates will attend a rebreather instructor course conducted by a Rebreather Instructor Trainer.
•Instructors crossing over from one unit to another will attend a shorter program ensuring they have the required skill and knowledge on the new unit.
•Instructors crossing over from other organisations will attend a shorter program ensuring they have the skill and knowledge to teach PADI rebreather courses.
•Instructors will be required to use the same rebreather as the students when teaching a course.



Instructor level products:

Rebreather Diver Instructor Guide

Rebreather Diver Course Wetnotes

There will be one Instructor Trainer level:

PADI Rebreather Instructor Trainer
•There will be no direct applications for this rating.
•Course Directors or TecRec Instructor Trainers who are also PADI rebreather Instructors will attend a Rebreather Instructor Trainer program to orient them to teaching rebreather instructors.
•Providing they meet PADI and manufacturer experience requirements Rebreather Instructor Trainers will be able to teach instructors on any unit for which they are PADI rebreather instructors.

I.T level products:

Rebreather Diver Instructor Trainer Guide

Launch

The estimated launch for these courses is 3rd Quarter 2011.

PADI Staff will conduct programs to teach the first rebreather instructors and trainers at events organised by the Rebreather Advisory Team and Instructor Development teams in each Regional Head Quarters.

These events will be at strategic locations throughout each region and will be scheduled as soon as possible after launch, however, we will need to allow for product delivery times.

Tec CCR programs will be launched later in 2011. Courses will follow a similar format, however, instructor and trainer qualifications are more complex as there will be several levels.
Read more about TecRec on the TecRec Blog, see right corner for links.

New Dive Anywhere Campaign Connects You and Your Customers


Grow your customer base by posting your Dive Anywhere events to padi.com.
Dive Anywhere is here to help you increase awareness of local diving and connect consumers with your business. This new global diver acquisition campaign is designed to combat the misperception that great diving is only available in specific regions.
The PADI organization has a number of Dive Anywhere advertising and marketing efforts that drive divers to an interactive map on padi.com where they will find Dive Anywhere events. This currently includes a flash graphic on the home page (one of the large images in rotation), so this is the ideal time to get your events uploaded.

What are Dive Anywhere events?
Whatever you want them to be! From large scale Discover Scuba Diving experiences to Tec Explorer Days or gear demonstrations, Dive Anywhere is anything that is in your area.
PADI Dive Centres and Resorts only need to post their events to take advantage of the campaign. Just visit the Marketing Toolbox section at the PADI Pros’ Site and upload event information such as event name, date and activities provided. It’ll then show up on the interactive map at padi.com/dive-events. Plus, you’ll find customizable marketing collateral in the Marketing Toolbox on the PADI Pros’ Site, to help promote your event.
For more information on registering or conducting your Dive Anywhere events, email marketing@padi.co.uk