What are we selling?
According to many in the business we sell: Experience and a life style.
This short film clip is a very good example on one way to to sell the experience and life style of this particular PADI Dive Centre.
Enjoy, remember your last dive and dream of your next .
I will get back soon with an explanation on how to sort out:
What we sell?
What we package?
What we deliver
film clip is courtesy by: Oxygene Lysekil, sweden.
www.oxygenediving.com
Monday 16 November 2009
Thursday 5 November 2009
Increase your business
PADI Delivers Business of Diving Training Directly to Retailers
New webcasts make it easy for retailers to continue their business education.
Rancho Santa Margarita, CA – 29 October 2009 -- PADI Americas will launch the first in a series of nine new Business of Diving program webcasts shortly after DEMA Show 2009.
Available exclusively to PADI International Resort and Retailer Associations (IRRA) Members, these programs - which will continue into the first quarter of 2010 - are designed to maximize business knowledge while respecting the time and costs involved in attending a traditional business seminar.
“The membership is understandably focused on their businesses right now," says Bob Coleman, Vice President of Sales and the International Resort and Retailer Associations for PADI Americas. "They don’t have time to sit through days of seminars or the need to spend precious capital on travel, meals and accommodations to receive quality business training.
Plus, in the past, this training was limited to only the owner or manager because someone had to stay home and mind the store. Now, it’s convenient and accessible for all.”
Once online, renewed IRRA Members can access the one-hour webcasts via the PADI Pros' Site free of charge. Plus, members who have viewed a webcast will be invited to attend a follow-up, PADI-moderated web conference along with other like-minded IRRA Members.
“Over the years, participant surveys following Business of Diving programs have indicated that interaction with other PADI Members is one of the most important parts of the program,” said Jeff Nadler, International Resort and Retailer Associations Manager at PADI Americas. “The follow-up programs built into the new webcast structure are fantastic because members can interact with each other to develop new ideas and ways to implement them.
This is all based on the training they receive and something they can do without leaving their businesses.
Even better, they can also include their instructional and sales staff, so the information isn't limited to just one person.”
New webcasts make it easy for retailers to continue their business education.
Rancho Santa Margarita, CA – 29 October 2009 -- PADI Americas will launch the first in a series of nine new Business of Diving program webcasts shortly after DEMA Show 2009.
Available exclusively to PADI International Resort and Retailer Associations (IRRA) Members, these programs - which will continue into the first quarter of 2010 - are designed to maximize business knowledge while respecting the time and costs involved in attending a traditional business seminar.
“The membership is understandably focused on their businesses right now," says Bob Coleman, Vice President of Sales and the International Resort and Retailer Associations for PADI Americas. "They don’t have time to sit through days of seminars or the need to spend precious capital on travel, meals and accommodations to receive quality business training.
Plus, in the past, this training was limited to only the owner or manager because someone had to stay home and mind the store. Now, it’s convenient and accessible for all.”
Once online, renewed IRRA Members can access the one-hour webcasts via the PADI Pros' Site free of charge. Plus, members who have viewed a webcast will be invited to attend a follow-up, PADI-moderated web conference along with other like-minded IRRA Members.
“Over the years, participant surveys following Business of Diving programs have indicated that interaction with other PADI Members is one of the most important parts of the program,” said Jeff Nadler, International Resort and Retailer Associations Manager at PADI Americas. “The follow-up programs built into the new webcast structure are fantastic because members can interact with each other to develop new ideas and ways to implement them.
This is all based on the training they receive and something they can do without leaving their businesses.
Even better, they can also include their instructional and sales staff, so the information isn't limited to just one person.”
Initial series topics includes:
Building Your Business (Business and Marketing Plans)
Business of Instructor Development
PADI eLearning®
The Internet and eCommerce
Managing Your Business (Core Management Principles)
Point of Sales Systems (EVE)
Sales 101
Sales 102
PADI Survival Training
These programs will be available online; PADI Regional Managers will also be conducting prescriptive in-store programs upon request.
Others promise … PADI delivers.
Wednesday 4 November 2009
Diversnight 2009
December 3. , 20:09 local time
This years dive will be the fifth annual Diversnight arrangement we arrange, and the number of participating divers grows bigger every year.
2005. 351 divers in Norway.
2006. 889 divers in Denmark, Norway and Sweden.
2007. 1859 divers in Denmark, Estonia, Finland, Iceland, Norway, Sweden and also Svalbard.
2008. 2183 divers in Denmark, Estonia, Finland, Iceland, Norway, Sweden, Egypt, Indonesia, France, Spain, Faeroe Islands and also Belgium
2009 We are going for a new record!!! Look here for dive locations
Diversnight is a social event, well known for its excellent cakes and great prizes among its participants. Diversnight is to be a free-of-charge gathering and is made possible thanks to voluntary work and helpful sponsors.
Click HERE if you would like more information.
The main purpose of the Diversnight arrangement is that we accomplish something together above the level of clubs and boarders. We get the opportunity to show the world what a great hobby we have, and maybe recruit more divers. Not only to the sport itself, but to year-round diving even if it might be a little dark and chilly.
The main purpose of the Diversnight arrangement is that we accomplish something together above the level of clubs and boarders. We get the opportunity to show the world what a great hobby we have, and maybe recruit more divers. Not only to the sport itself, but to year-round diving even if it might be a little dark and chilly.
More info on: www.diversnight.com
Tuesday 3 November 2009
Connecting DSD to Local PADI Dive Centres
CUSTOMISE, PRODUCE, DELIVER, PROFIT
Produce your own Scuba Connect Cards with your centres details and reap the rewards.
By using the attached artwork you can now add your centres details to the Scuba Connect cards and either print them off yourself or take them to a local printer for mass production.
Read about the benefits of Scuba Connect for your business below………Did you know that 80 percent of Discover Scuba Divers intend on becoming certified, but only seven percent ever actually do?
PADI Scuba Connect™, a new worldwide program, is connecting Discover Scuba Diving participants with their local PADI Dive Centres to assist PADI Resorts and Retailers in converting these one-time participants into active customers.
All PADI Resort and Retail Members have the opportunity to earn $60 US per person by registering your Discover Scuba Divers and encouraging them to become certified.
In addition, similar to a traditional open water diver referral, PADI Scuba Connect will act as a reverse referral by encouraging resort Discover Scuba Diving participants to affiliate with a local dive centre once they're home to complete their inwater training.
- How does PADI Scuba Connect work?
Your customers complete the Discover Scuba Diving experience - Register them using the current Discover Scuba Diving registration system
- Give them a customised Scuba Connect card with;
Your PADI Dive Centre or Resort name
A customised promo code – which is the same as your dive centre or resort number
The promotional website - Encourage them to register for the PADI Open Water Diver Course Online using your customised promotional code.
When they register for the PADI Open Water Diver Course Online program, you receive $60 US from your PADI Office.
If they took their Discover Scuba Diving experience at a resort location, they will be treated as a reverse referral and prompted to affiliate and communicate with a local dive centre during their registration process to:
Purchase equipment
Purchase an Enhancement-Pak or a Crew-Pak
Complete their confined and open water dives
Scuba Connect FAQ
How do you benefit? Here's one example:
A couple takes a Discover Scuba Diving experience. The instructor registers them online through the PADI Discover Scuba Diving Registration system and encourages them to continue diving by taking the PADI Open Water Diver Course Online.
They are not ready to register for the PADI Open Water Diver course that day, but want to continue diving at a later date.
Their instructor provides them with a PADI Scuba Connect card and advises them to log on to the PADI Scuba Connect website as listed on the card when they get home.
The couple signs up for the PADI Open Water Diver Course Online using the promo code from their PADI Scuba Connect card. The dive centre or resort that initiated the conversion from Discover Scuba Diving to PADI Open Water Diver now earns $120 US ($60 US per person) just for registering the couple as Discover Scuba Diving participants and encouraging the couple to sign up with PADI eLearning.
Who benefits if the Discover Scuba Diving experience happened on holiday at a resort?
Both the PADI Resort and Retailer. If the couple took their Discover Scuba Diving experience with a PADI Resort they are treated as reverse referrals.
When they register for the PADI Open Water Diver Course Online, they are prompted to affiliate with a local dive centre so they can complete their confined and open water dives, as well as purchase equipment.In this case, the local retailer receives two new customers and the resort receives a financial incentive ($120 US) for converting these Discover Scuba Diving participants to open water divers through PADI Scuba Connect.
The Scuba Connect Card Artwork can be downloaded directly here, you can customise and print as many of these as you need to supply to your Discover Scuba Diving Participants today, before they head home to continue their diving.
For more information, contact PADI Nordic
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