Tuesday 25 January 2011

New Project AWARE 2011 Limited Edition Whale card Now Available!



Your student divers can start taking action for marine conservation as soon as they complete a diving course by choosing to receive the Project AWARE version of their PADI certification card, or by replacing their current card.

For a minimum donation of £10 or more, any diver can sport the new Humpback Whale card and know 100 percent of their gift supports protection for the environment they love the most.

Over the 21 years of AWARE, the minimum donation amount has always been £5, so we are increasing it to be consistent globally and consistent with global cost increases. The figure closely matches what is currently being donated by each PIC as most donations come in at £10 and over.

Your participation matters.60 percent of Project AWARE donations come through the PADI Certification process. Use these tools and challenge your students to choose the only card choice that contributes to underwater conservation:

1. Use the New Whale Card Poster to promote the card to your students.
2. Build support into every course. Simply add £10 minimum donation to the course price and let divers know it supports protection for underwater environments.
3. Download the Whale c-card image. Use it to promote the AWARE card scheme on your website.
4. Email Us to Go 100% AWARE via PIC Online and certify all your students with the Project AWARE card.

Generous support of the certification card program has helped Project AWARE underwrite many successful projects and programs such as shark protection, underwater cleanups and coral monitoring in 2010.

As they prepare to re-launch the long standing organisation on 08th June 2011 with a new mission, vision and strategies for ocean health and abundance they need your help more than ever before.

Thanks for your ongoing commitment and support to PADI’s environmental charity Partner.